Those companies that invest in environmental sustainability distinguish themselves from their competitors. Joining innovation and respect for the environment and for other humans, becomes a new way to grow and affirm the value of your company. The possibility of making your enterprise more sustainable becomes thus an opportunity for economic growth, in perfect coexistence with the planet and the rest of society.
The choice of Public Administration to prefer products and services with a lower environmental impact has the effect to ignite a process which brings also the suppliers to revise the characteristics and the production processes of their products, in order to comply with the sustainability criteria. PA can thus set the example and show a virtuous behaviour which can be replicated by the citizens.
The education to sustainability in schools represents an important factor to go along with the students towards a sustainable future. Schools, always looking for innovative and new contents, can set an example and prompt the diffusion and dissemination of sustainability, by offering chances to experiment it and by offering practical instruments to put it into action.